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Interpretation is a key component of any tourism experience. Without it, people would not be inspired to engage in tourism, would not be able to find their way to locations or around them, nor would they understand the significance of, , or be entertained by, the subject of interest. From subliminal interpretation such as architecture through to the more obvious forms such as maps, information boards and guiding, interpretation acts a key variable in creating a satisfactory tourism experience. The purpose of this unit is to give students an understanding of ways in which the tourism experience can be interpreted. As well as examining different forms of interpretation, it will explore key learning theories related to communication. It will also provide an understanding of ways in which interpretation and communication can be planned and evaluated.
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