Lecturer

Research Interests

Since joining the School of Management in 2000, I have developed a keen interest in a number of fields. Building upon my experience in the retail and marketing industries, I have developed a research program focused on marketing strategy in the business-to-business context. In addition, I have also become involved in computer-aided qualitative research methodologies and exploring the role of social responsibility in the development of business strategy.

Teaching

Managerial Social Responsibility
Marketing Management

Units

• BMA291 - Managerial Social Responsibility
  
• BMA351 - Marketing Management
  
• BMA391 - Managerial Social Responsibility
  

Selected Publications:

• Hanson, D.J. & Wickham, M.D, 2009, 'How should small shareholders have a choice? Lessons from Gunns Ltd extraordinary general meeting', Corporate Ownership & Control, 7 (1), pgs. 160-167.
• Wickham, M.D. & O'Donohue, W, In Press, 2009, 'Developing 'employer of choice' status: Exploring on employment marketing mix', Organization Development Journal.
• Wickham, M.D. & Wong, T.L, 2009, 'Stakeholder management capability: Exploring the strategic management of dissenting stakeholder groups', Corporate Ownership & Control, 6 (4), pgs. 293-301.
• Hall, L.E. & Wickham, M.D, 2008, 'Organising IMC roles and functions in the business-to-business network environment', Journal of Marketing Communications, 14 (3), pgs. 193-206.
• Wickham, M.D, 2007, 'The development of competitive industries: The role of state government actors', Australian Journal of Public Administration, 66 (1), pgs. 38-51.

Full Publication List