BBA (Tourism Management), BCom (Hons)

Associate Lecturer

Career Summary

Stuart joined the School of Management in 2000 as a tutor and research candidate, and since 2004 has been employed as an Associate Lecturer in Marketing. He currently teaches principles of marketing, services marketing, international marketing, and marketing management. Stuart is also on the State Council of the Australian Marketing Institute (AMI), a role he has held for three years.

Research Interests

Stuart’s research centres principally on strategic management and marketing issues in the tourism industry. He is currently completing his doctoral research into the strategic management of ecotourism firms, and the process by which they ensure their sustainability. He has recently started a research project on the development of place image and brands for tourism precincts. Stuart has also supervised the research of a number of honours students, the most recent of which investigated the entrepreneurial behaviour of small to medium sized tourism businesses.

Teaching

Stuart has taught a number of units for the School of Management, primarily in the area of marketing. He has taught both undergraduate and postgraduate units, and has been involved in the School of Managements international programs in Indonesia, Malaysia, Kuwait and China. Stuart’s current teaching responsibilities include the following units:

Units

• BMA151 - Principles of Marketing
  
• BMA251 - Principles of Marketing
  
• BMA258 - Services Marketing
  
• BMA282 - International Marketing
  
• BMA382 - International Marketing
  
• BMA584 - Marketing Management
  

Selected Publications:

• Crispin, S.J. & Reiser, D, 2008, 'Food and wine events in Tasmania, Australia. In M. Hall & L. Sharples (Eds.). 2008', Food and wine festivals and events around the world, Sydney: Elsevier.
• Crispin, S.H, 2008, 'Tensions over the triple bottom line: The complexity of achieving economic, social and environmental sustainability in the business strategy of small ecotourism firms', 14th Annual International Sustainable Development Research Conference, New Delhi, India: 21 - 23 September.
• Crispin, S.H., 2006, 'Ecotourism: The need for a strategic management focus. ', Beyond Nature: The 2006 New Zealand Tourism and Hospitality Research Conference, Dunedin, New Zealand, December.
• Hardy, A. & Crispin, S.H., 2003, 'The Role of Extension officers as an Instrument for Inducing Voluntary Change within the Tourism Industry', The Taking Tourism to the Limits Conference, Hamilton, New Zealand, December.
• Crispin, S.H. & Hanson D.J., 2002, 'Exploring the Link Between Legitimation. Theory and Corporate Image: The 'Greening' of Forestry Tasmania', ANZAM Conference, Melbourne, December