Career Summary
After a career in customer service and marketing with an Australian telco, Rob ran his own consulting business working primarily with large businesses and government agencies in training and development. His involvement with the School of Management dates from 1994 and he has been full-time since 2000. As an academic his teaching is primarily in marketing and human resource development. He is a member of the Australian Psychological Society, an associate fellow of the Australian Marketing Institute, and a Certified Practicing Marketer.
Research Interests
My research interests are fairly widespread, developed from my background in psychology and as a working manager. Both my marketing and HR interests are focused on understanding the place of the individual both within and outside the organisation (e.g. services marketing, human resource development, buyer behaviour). Since managers need to have a better understanding of these issues my research interests also extends to postgraduate management education.
Teaching
Services Marketing
International Marketing
Human Resource Development
Organisational Behaviour
Buyer Behaviour
Postgraduate Coursework Coordinator
UnitsSelected Publications:- Jones, C., Hecker, R. & Holland, P, 2003, 'Small firm Internet adoption: Opportunities forgone, a journey not begun', Journal of Small Business and Enterprise Development, 10 (3), pgs. 287-297
- Holland, P.J., Hecker, R. & Steen, J, 2002, 'Human resource strategies and organisational structures for managing gold-collar workers', Journal of European Industrial Training, 26 (2/3/4), pgs. 72-80
- Hecker, R., Holland, P. & Woods, M, 2002, 'Strategies for managing gold collar workers: A global HR challenge', ANZAM/IFSAM VIth World Conference, Gold Coast, QLD. July
- Walker, R.H., Craig-Lees, M., Hecker, R. & Kent, H, 2002, 'Technology-enabled service delivery: An investigation of reasons affecting customer adoption and rejection', The International Journal of Service Industry Management, 35 (1), pgs. 91-106
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