Completed an Advanced Diploma of Tourism at Drysdale Institute of TAFE followed by a Bachelor of Business Administration (Tourism Management) and Bachelor of Commerce (Hon) at the University of Tasmania. Commenced as an Associate Lecturer with the School of Management in 2002.
Research Interests
Particular area of research interest is corporate identity and reputation. Other areas of research interest include integrated marketing communications in a business to business context, and country of origin branding.
Teaching
Teaching areas primarily involve marketing based units. Have lectured and tutored in a number of units including Marketing Communications, Services Marketing, Principles of Marketing and International Marketing.
UnitsSelected Publications:- Wickham, M.D. & Hall, L.E, 2006, 'An examination of integrated marketing communications in the business to business environment: The case of the Tasmanian light ship cluster. [Refereed Article]', The Journal of Marketing Communications, 12 (2), pgs. 95-108.
- Hall, L.E. & Wickham, M.D, 2004, 'The role of IMC in the business-to-business environment: The case of the Tasmanian Maritime cluster [Refereed Conference]', Conference proceedings of ANZMAC The Australian and New Zealand Marketing Academy 2004 Marketing Accountabilities and Responsibilities, Wellington, New Zealand, 1- 7 December.
- Hall, L. & Hanson, D, 2003, 'Corporate reputation theory and practice: The case of ten days on the island festival', The 7th International Conference on Corporate Reputation, Identity and Competitiveness, Manchester, UK.
- Hall, L. & Francis, H, 2002, 'IMC theory and practice: The brand Tasmania case', ANZMAC Conference, Melbourne.
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