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1. To understand the impact of the state of the market on the firm's strategic decisions.
2. To understand the implication of a firm's strategic decisions (eg. pricing, advertising, quality and product development decisions) on its market.
3. To develop an analytical basis for evaluating the performance of industries.
4. To use the analytical base to determine the impact of industrial policies on the economic performance of industries.
5. To examine existing government policies, particularly competition policy, toward industry in Australia.
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