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This unit introduces students to a wide range of micro and macro economic concepts that can be used by managers to address issues of real importance to business performance. Students will be shown how the standard economic approach to decision making can help managers struggling with the challenges posed by the new Information Economy to form successful competitive strategies and to run more profitable firms. Students will also be able to develop an appreciation of how aspects of the macroeconomic environment within which business operates function and the issues raised by the new Information Economy for the macroeconomy.
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