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Unit Detail

BEA235 Thinking Strategically: The Competitive Edge

Strategic Thinking is the art of outdoing an adversary, knowing that the adversary is trying to do the same to you. All of us must practice strategic thinking at work as well as in everyday life. As a business manager, political adviser, lawyer and in the day-to-day pursuits of life (such as buying a car) you will be trying to win the competition. This unit is about the basic principles you can adopt in the attempt to become a better competitive strategist in business and daily life. The unit draws these principles from the fields of business, politics, law, sports, warfare, fiction and modern art form such as the movies. Paraphrasing Dixit and Nalebuff: Thinking Strategically—Don’t Interact without it.