BA MA (UManitoba), PhD (USyd)

Lecturer

Career Summary

Prior to joining the University of Tasmania, Seu Keow taught in Asia and at a number of universities in New South Wales. Her industry experience spans from working as a management/economic consultant in Malaysia; as an e-Commerce projects coordinator for the former NRMA Insurance Pty. Ltd., MBF Health Insurance Pty Ltd., and AMP Insurance/Computer Sciences Corporation, to working as a senior research officer for the former Bureau of Transport and Regional Economics in Canberra and as a contractor in Transport Economics and Policy for the Roads and Traffic Authority and Ministry of Transport in New South Wales.

Research Interests

Units

• BEA240 - Quantitative Economic Analysis
  
• BEA681 - Statistics for Managers
  
• BEA683 - Economics for Managers
  

Selected Publications:

• Cheng, Seu Keow, 2007, 'Exploring Users’ Direct Choice Elasticity and Willingness To Pay for Third-Party Logistics Service Attributes, 7th International Business Research Conference Proceedings (ISBN 978-0-9804557-0-0), 2-6 December 2007.', 7th International Business Research Conference Proceedings
• Cheng, Seu Keow and Kam, B., 2008, 'A Conceptual Framework for Analysing Supply Risks in Supply Networks', Journal of Enterprise Information Management, Special Issue, forthcoming