The focus of this project is on the teaching- learning component of global and Australasian undergraduate entrepreneurship programs.

One application of identity research that has attracted little attention concerns the membership of age cohorts. Social Identity Theory (SIT) suggests that individuals may belong to a number of identifiable social groups based on demographic categories, and it is argued that age is the most important of these for consumer researchers and marketers. This research program considers the relationship between consumer behaviour and identity, with specific reference to age cohorts.

Promoting employee mental health through the development of managers’ psychological capital: A controlled field experiment. Read More....

This research program focuses on the area of pro-social, and specifically pro-environmental, consumer behaviour. The aim is to explore the effect of corporate reputation and green marketing communications on consumer purchase behaviour, and whether any such effects are moderated by product factors such as price and consumer factors such as environmental involvement.

This study explores how the interrelationships between entrepreneurial experience, explanatory style, and effectuation logic are impacted by a natural disaster, in this case the series of Christchurch earth quakes.